An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches

Abstract

Investigates the potential of demand artefacts in country‐of‐origin studies using three alternative methodological approaches: hetero‐method replication, non‐experiment and post‐experimental inquiry. The results converge in their support of the plausibility of demand artefacts in the single and multi‐cue list format conditions. However, in the multi‐cue ad format condition, demand artefacts are found to be a less plausible alternative explanation for the experimental results. Discusses the implications of these results and future research directions.

Citation

Lim, J. and Darley, W.K. (1997), "An assessment of demand artefacts in country‐of‐origin studies using three alternative approaches", International Marketing Review, Vol. 14 No. 4, pp. 201-217. https://doi.org/10.1108/02651339710173417