Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/02634509810199517. When citing the article, please cite: Fiona Debling, (1998), “Mail myopia: or examining financial services marketing from a brand commitment perspective”, Marketing Intelligence & Planning, Vol. 16 Iss: 1, pp. 38 - 46.

Citation

(1999), "Erratum", International Journal of Bank Marketing, Vol. 17 No. 5, pp. 251-260. https://doi.org/10.1108/02652329910292729