The experts offer advice on Google

Abstract

Purpose

The purpose of this paper is to present the views of three experts on what, in the light of the article “Google in China: government censorship and corporate reputation”, Google should do next.

Design/methodology/approach

The paper presents the opinions of three experts.

Findings

The findings include recommendations about how Google should cope with the censorship issue, strive for greater consistency in its outlook with regard to social and ethical issues, and modify its organizational behaviour.

Originality/value

The paper offers an insight into the opinions of three business experts. The case of Google may well have relevance for other businesses.

Citation

(2007), "The experts offer advice on Google", Journal of Business Strategy, Vol. 28 No. 3, pp. 23-25. https://doi.org/10.1108/02756660710746238