Strategizing through playful design

Abstract

Purpose

The purpose of this paper is to conceptualize strategizing as a playful design practice; illustrate this view by describing a process for fostering effective strategic play; outline the benefits of the process and discuss how executives can play effectively.

Design/methodology/approach

The paper presents a concept development with a case illustration.

Findings

The paper finds that strategizing through playful design offers both an alternative conceptual lens as well as a novel practice of strategizing.

Originality/value

Strategizing through playful design is a useful complement to dry, conventional strategic planning processes and helps to open up and orient fruitful debate about an organization ' s particular strategic challenges.

Citation

D. Jacobs, C. and Heracleous, L. (2007), "Strategizing through playful design", Journal of Business Strategy, Vol. 28 No. 4, pp. 75-80. https://doi.org/10.1108/02756660710760971