LibraryPalooza: a marketing case study

Abstract

Purpose

The purpose of this paper is to examine the elements of a successful marketing and outreach event for undergraduate students at a medium‐sized US research university.

Design/methodology/approach

A case study of LibraryPalooza, an annual event held at the University at Albany since 2004, and attended by 1,500 students in 2010.

Findings

Detailed planning and extensive partnerships on campus make for a successful and relatively inexpensive welcome event for new students, introducing them to library services and facilities.

Originality/value

This paper provides a practical example of planning a major event marketing library resources to user constituencies.

Citation

Lee Anderson, C. (2012), "LibraryPalooza: a marketing case study", New Library World, Vol. 113 No. 1/2, pp. 55-64. https://doi.org/10.1108/03074801211199040