Who sets the agenda? ‐ An analysis of agenda setting and press coverage in the 1999 Greek European elections

Abstract

News media have been shown to have a significant influence in the selection and perception of issues in political campaigns. This has become known as “agenda‐setting”. The evolution of the agenda‐setting literature is traced and the links with political campaigning and political marketing are identified. Although the term is widely used in Australasia, Europe and North America, there is no previous empirical research on agenda‐setting in Greece. The article outlines a content analysis of press coverage over the period of the campaign for the European elections in Greece in 1999. The results are contrasted with an analysis of party manifestos and press releases and with public opinion prior to the campaign. Differences between the three agenda groups are identified.

Citation

Harris, P., Kolovos, I. and Lock, A. (2001), "Who sets the agenda? ‐ An analysis of agenda setting and press coverage in the 1999 Greek European elections", European Journal of Marketing, Vol. 35 No. 9/10, pp. 1117-1135. https://doi.org/10.1108/03090560110401947