Conserving our precious resources
David H.B. Bednall
(Department of Marketing, Monash University, Caulfield East, Australia)
414
Abstract
Discusses the pressure being placed on survey respondents through growing numbers of contact attempts, long‐winded questionnaires and research topics that lack relevance. Suggests that marketing academics and other social researchers will have limits placed on them by government if practices are not improved. Discusses a number of difficult, but feasible, long term solutions to the problems identified.
Keywords
Citation
Bednall, D.H.B. (2002), "Conserving our precious resources", European Journal of Marketing, Vol. 36 No. 7/8, pp. 764-767. https://doi.org/10.1108/03090560210430782
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited