High Priesthood, Low Priestcraft: The Role of Political Consultants

Abstract

The political consequences and effectiveness of the growth in political consultancy in the USA are surveyed. The marketing of electoral candidates creates moral ambiguities. A number of leading consultants are interviewed; their styles, principles, attitudes, values, political positions and methods are very varied.

Citation

O′Shaughnessy, N.J. (1990), "High Priesthood, Low Priestcraft: The Role of Political Consultants", European Journal of Marketing, Vol. 24 No. 2, pp. 7-23. https://doi.org/10.1108/03090569010145430