Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks

Abstract

Depicts a path to follow when studying longitudinal change processes in distribution systems. The objective is met by linking a network approach to marketing systems with the area of organization theory focusing on the dynamic ideas behind loosely coupled systems. Research implications point out the importance of a more varied view of the properties of marketing systems. Basically theoretical and restricted to general conceptual discussions.

Citation

Andersson, P. (1992), "Analysing Distribution Channel Dynamics: Loose and Tight Coupling in Distribution Networks", European Journal of Marketing, Vol. 26 No. 2, pp. 47-68. https://doi.org/10.1108/03090569210010031