Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs

Abstract

Uses a response‐hierarchy approach as an integrative framework for a review of key issues and research in the field of export assistance. Following a discussion of the concept and role of export assistance, proposes a framework depicting a company′s adoption and evaluation of export assistance services and subsequently uses this as a basis for a discussion of empirical findings. Concurrently, emphasis is placed on associated methodological problems and the development of future research directions.

Citation

Diamantopoulos, A., Schlegelmilch, B.B. and Katy Tse, K.Y. (1993), "Understanding the Role of Export Marketing Assistance: Empirical Evidence and Research Needs", European Journal of Marketing, Vol. 27 No. 4, pp. 5-18. https://doi.org/10.1108/03090569310038085