Consumption and Significance: Everyday Life in a Brand‐new Second‐hand Bow Tie

Abstract

Discusses the analogy of two bow ties, part of a deceased relative′s effects, showing that although one was worn out and the other unopened they were both second‐hand. Compares this with the element of choice in people and their life symbols of occupational and domestic choices through time.

Citation

Grafton Small, R. (1993), "Consumption and Significance: Everyday Life in a Brand‐new Second‐hand Bow Tie", European Journal of Marketing, Vol. 27 No. 8, pp. 38-45. https://doi.org/10.1108/03090569310042927