Consumer Behaviour as an Evolutionary Process
Abstract
The growth of knowledge in marketing requires alternative interpretations of consumer behaviour to the prevailing trait and information processing models derived from structural psychology. Consumer behaviour may be construed as environmentally determined, an evolutionary process in which the replication of patterns of choice is explained by the metaprinciple of selection by consequences. Describes briefly the Behavioural Perspective Model of purchase and consumption (BPM) and applies it in some detail to the communication of innovations. Discusses the role of interpretation in consumer science.
Keywords
Citation
Foxall, G.R. (1993), "Consumer Behaviour as an Evolutionary Process", European Journal of Marketing, Vol. 27 No. 8, pp. 46-57. https://doi.org/10.1108/03090569310042936
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited