An Exploration of the Quantity Surcharge Concept in Greece

Abstract

Previous research has established the use of quantity surcharges in the USA. A quantity surcharge exists when a given package size carries a higher unit price than a smaller package of the same product and brand. Examines the incidence and consumer perceptions of quantity surcharges in Thessaloniki, the second largest city in Greece with a population of 900,000. Store audits revealed a widespread occurrence of quantity surcharges which parallel the findings in USA studies. Significant differences were also found among product categories and brands. A survey of food shoppers indicated little awareness of this practice and a general belief in the “large economy size” notion that larger quantity packages were priced lower per unit than larger ones. Discusses implications.

Citation

Zotos, Y. and Lysonski, S. (1993), "An Exploration of the Quantity Surcharge Concept in Greece", European Journal of Marketing, Vol. 27 No. 10, pp. 5-18. https://doi.org/10.1108/03090569310045852