Advertising Agency/Client Relationships in an Advanced Developing Country

Abstract

Suggests that, parallel with the rapid developments taking place in the manufacturing sector, the advertising industry is also experiencing a stage of rapid development in most of the advanced developing countries, as evidenced by the increasing number of advertising agencies and total billings. Examines present structured characteristics of Turkish advertising agencies and critically compares the role and functions of the advertising agency and client relationships in that country.

Citation

Kaynak, E., Kucukemiroglu, O. and Odabasi, Y. (1994), "Advertising Agency/Client Relationships in an Advanced Developing Country", European Journal of Marketing, Vol. 28 No. 1, pp. 35-55. https://doi.org/10.1108/03090569410049145