Consumer decision‐making styles: a multi‐country investigation
Abstract
Argues that profiling consumer decision‐making styles has importance to marketers, advertisers and consumer affairs specialists, but developing an approach to quantify such profiles has been problematic. Reports the application of an instrument known as the consumer style inventory (CSI) to measure these profiles for samples of consumers from Greece, India, New Zealand and the USA. Indicates, from the results, that the instrument seems more applicable to higher income countries than to developing ones. Discusses implications regarding use of the instrument and cross‐cultural issues.
Keywords
Citation
Lysonski, S., Durvasula, S. and Zotos, Y. (1996), "Consumer decision‐making styles: a multi‐country investigation", European Journal of Marketing, Vol. 30 No. 12, pp. 10-21. https://doi.org/10.1108/03090569610153273
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited