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Kotler is dead!

Alan Smithee (Alloa Metropolitan University, Alloa, UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1997

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4971

Abstract

Mistah Kotler ‐ he dead.

Keywords

Kotler
Is

Citation

Smithee, A. (1997), "Kotler is dead!", European Journal of Marketing, Vol. 31 No. 3/4, pp. 317-325. https://doi.org/10.1108/03090569710162399

Publisher

:

MCB UP Ltd

Copyright © 1997, MCB UP Limited

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