A study of marketing departments in Australasian universities

Abstract

In this article we present the results of a survey of marketing departments in Australasia. The department head completed the questionnaire, which covered the areas of class sizes, course taught, staff research interests and research productivity. We find that university marketing departments have experienced fast growth in student enrolments in the past year, and they expect overall enrolments to grow by about 15 percent over the next five years. Research interests among staff span a broad range of topics, and research productivity appears to compare favourably with the rates seen in similar disciplines in US universities.

Citation

Danaher, P.J. and Starr, R.G. (1998), "A study of marketing departments in Australasian universities", European Journal of Marketing, Vol. 32 No. 9/10, pp. 771-784. https://doi.org/10.1108/03090569810232228