Small business participation in the global economy

Abstract

Business, management, workers and governments are responding to global imperatives. These imperatives include marketing. The origins of global marketing lie in exporting. Presents and analyses data relating to small businesses in Australia which currently export or which plan to export. Thirty‐five per cent of small businesses which consider it feasible to export have no plans to do so. The reasons for this export rejection are analysed. Other critical factors such as motivation to export; source of expert advice; and problems experienced with developing export markets are also reported and analysed. Provides recommendations as to how to increase the participation rate of small business in the growing global economy.

Citation

Graham, P.G. (1999), "Small business participation in the global economy", European Journal of Marketing, Vol. 33 No. 1/2, pp. 88-102. https://doi.org/10.1108/03090569910249184