Commentary – In search of excellence among business school professors: a rejoinder

Abstract

Comments on Piercy’s polemic “In search of excellence among business school professors”, published in European Journal of Marketing, Vol. 33, No. 7/8. Argues that by comparison with their counterparts in other educational systems and industry, British business school professors are poorly rewarded. Revisits Piercy’s insights into the different categories of professor, but asserts that his typology is too simplistic. Asserts that the business school dean in the UK often has to manage a far more disparate and diverse range of professional resources than Piercy recognises.

Citation

Kirby, D.A. (1999), "Commentary – In search of excellence among business school professors: a rejoinder", European Journal of Marketing, Vol. 33 No. 9/10, pp. 824-827. https://doi.org/10.1108/03090569910285733