Marketing the library with content management systems: a case study of Blackboard

Abstract

Purpose

The purpose of this paper is to describe one library's experience in using Blackboard to market library services and resources, in order to draw conclusions for other institutions.

Design/methodology/approach

The paper uses the case study of Montclair State University in developing a strategy for using Blackboard as a library promotional tool; also included are examples from other institutions.

Findings

It is found that Blackboard (and other Course Management Systems platforms) can be used successfully in library marketing efforts.

Practical implications

With a modest commitment of time and staff, libraries can increase their presence and visibility in Course Management Systems such as Blackboard.

Originality/value

The paper highlights some of Sprague Library's unique efforts in deploying Blackboard as a marketing tool, which included creating a library community.

Citation

Shapiro, S. (2012), "Marketing the library with content management systems: a case study of Blackboard", Library Hi Tech News, Vol. 29 No. 3, pp. 10-11. https://doi.org/10.1108/07419051211241859