Case study Strategic challenges in the financial services industry
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 September 2002
Abstract
The financial services industry has changed dramatically over the past decade as a wave of consolidation driven by legal, technological, and market changes has continued to build. This article provides a case study of a small commercial bank attempting to develop and execute a successful strategy by targeting small businesses and emphasizing customer service and innovative technology.
Keywords
Citation
Henson, S.W. and Wilson, J.C. (2002), "Case study Strategic challenges in the financial services industry", Journal of Business & Industrial Marketing, Vol. 17 No. 5, pp. 407-418. https://doi.org/10.1108/08858620210439077
Publisher
:MCB UP Ltd
Copyright © 2002, MCB UP Limited