CASES Vodafone and the wireless industry: a case in market expansion and global strategy
Abstract
This illustrative case discusses and evaluates Vodafone Group and its overseas expansion and diversification in global business. Vodafone is a UK‐based company that was established after a spin‐off from Racal Electronics Group in 1982. The primary objective of this case is to examine Vodafone’s changing focus and international expansion in the world wireless industry. The case intends to look at Vodafone’s future expansion, growth and global strategies within the concept of internationalization and competitive advantage issues.
Keywords
Citation
Tariq Anwar, S. (2003), "CASES Vodafone and the wireless industry: a case in market expansion and global strategy", Journal of Business & Industrial Marketing, Vol. 18 No. 3, pp. 270-288. https://doi.org/10.1108/08858620310471331
Publisher
:MCB UP Ltd
Copyright © 2003, MCB UP Limited