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Bank choice behavior of small and medium‐sized construction firms

Ugur Yavas (Professor of Marketing in the Department of Management and Marketing, East Tennessee State University, Johnson City, Tennessee, USA)
Emin Babakus (Professor of Marketing in the Department of Marketing and Supply Chain Management, The University of Memphis, Memphis, Tennessee, USA)
Sevgin Eroglu (Associate Professor of Marketing in the Department of Marketing, Georgia State University, Atlanta, Georgia, USA)

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 June 2004

1752

Abstract

A model of bank choice behavior for small and medium‐sized firms in the construction industry is developed and tested. The results suggest that bank choice behavior of homebuilders can be represented as a global construct with three viable components: search, credence and experience. The model allows for a comprehensive examination of the relationships between commercial banks and homebuilders. Implications for bank managers are discussed.

Keywords

Citation

Yavas, U., Babakus, E. and Eroglu, S. (2004), "Bank choice behavior of small and medium‐sized construction firms", Journal of Business & Industrial Marketing, Vol. 19 No. 4, pp. 258-266. https://doi.org/10.1108/08858620410540991

Publisher

:

Emerald Group Publishing Limited

Copyright © 2004, Emerald Group Publishing Limited

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