Peter Drucker's ontology: understanding business relationships and networks

Abstract

Purpose

The paper aims to consider the underlying premises of Peter Drucker's managerial writing and focuses on three main aspects: humans and relations, an evolutionary perspective and a pragmatic perspective. These ontological views are taken to a new level and applied to explore the world of networked firms.

Design/methodology/approach

The paper is a conceptual contribution based on a literature study by the author.

Findings

An examination of Drucker's ontology shows how his world perspective led him to an understanding of managers and organisations. The three elements of his ontology discussed are applied to research in business networks.

Research limitations/implications

The paper argues for research on human perspectives of business relationships and networks, particularly of issues such as time, timing, partner integration, relational and network embeddedness, network sensing, network horizons, and network identity.

Practical implications

Drucker's ontological view enabled him to make pronouncements that cut through to the truth of reality in our organisationally shaped world. Understanding Drucker's ontology provides managers with ways to deepen their understanding of an individual's role at every level within an organisation.

Originality/value

The linking of Drucker's ontology to research on new ways to organise and manage networked firms opens areas of future research.

Citation

Medlin, C.J. (2012), "Peter Drucker's ontology: understanding business relationships and networks", Journal of Business & Industrial Marketing, Vol. 27 No. 7, pp. 513-520. https://doi.org/10.1108/08858621211257275