Anbar Abstracts Issue

Abstract

This special “Anbar Abstracts” issue of the Journal of Business & Industrial Marketing is split into seven sections covering abstracts under the following headings: Marketing strategy; Customer service; Promotion; Product management; Marketing research.

Citation

Pollitt, D. (1996), "Anbar Abstracts Issue", Journal of Business & Industrial Marketing, Vol. 11 No. 5, pp. 1-65. https://doi.org/10.1108/08858624199600001