A Customer Evaluation System

Abstract

Buyers have been formally evaluating suppliers for many years. Intends to “turn the tables” and suggests three important reasons why vendors should formally evaluate their customers. A straightforward easily applied mechanism is provided to aid business marketers in carrying out customer evaluations.

Citation

Meredith, L. (1993), "A Customer Evaluation System", Journal of Business & Industrial Marketing, Vol. 8 No. 1, pp. 58-72. https://doi.org/10.1108/08858629310027614