Innovation Inertia: THE POWER OF THE INSTALLED BASE

Abstract

Focusses on a seldom‐studied barrier to the adoption of innovation, namely, the installed base of the technology or the product being supplanted. Examines three dimensions of this “installed base effect”, namely, supply, demand, and externalities. Describes the magnitude of these barriers and makes recommendations for overcoming them.

Citation

Herbig, P.A. and Kramer, H. (1993), "Innovation Inertia: THE POWER OF THE INSTALLED BASE", Journal of Business & Industrial Marketing, Vol. 8 No. 3, pp. 44-57. https://doi.org/10.1108/08858629310044165