Gaining Superior Performance of New Products in the Telecommunications Industry

Abstract

Identifies and compares characteristics of firms in the telecommunications industry who have high new product performance. Performance comprises two dimensions: impact of new products on the company and goal performance. Explore profiles of high performance firms with regard to how they organize for new product development (NPD), the activities undertaken in the NPD process, and their choice of new product strategies. The results show that the NPD structures, processes and strategies of high performance firms vary by the measure of performance.

Citation

Barczak, G. (1994), "Gaining Superior Performance of New Products in the Telecommunications Industry", Journal of Business & Industrial Marketing, Vol. 9 No. 4, pp. 19-32. https://doi.org/10.1108/08858629410073171