International business development – what are the considerations?

Abstract

Proposes a checklist of the considerations to be taken into account in a UK financial services company going transnational (crossing borders) which includes: identifying markets, market structures and opportunities, customer segmentation, competitive advantage, distribution channels, financial considerations, economic issues, political environment, legislation and regulation, taxation, marketing mix, technology, language, management control, past experience, methods of entry, standardization and adaptation. Discusses the checklist item by item and provides many examples of recent experiences by the leading players. Highlights the importance of the interaction of the considerations leading to a judgment call rather than a straightforward yes or no to the decision to expand. Includes illustrated material to back up the points made.

Citation

Watters, R.G. (1995), "International business development – what are the considerations?", Journal of Business & Industrial Marketing, Vol. 10 No. 3, pp. 61-73. https://doi.org/10.1108/08858629510096210