Scanning behavior and environmental variation in the formulation of strategic responses to change

Abstract

Reassesses the relationships between managerial perceptions of movement and discontinuities in the environment, and managers’ abilities and proneness toward engaging in information‐gathering activities. Survey data from several organizations in different industries were collected to investigate the scanning behavior of managers. Finds empirical support for some of the relationships that were proposed. Explores possible explanations for the lack of support for several important relationships that have been advanced in the literature, and submits managerial implications and suggestions for future research based on the findings.

Citation

Lozada, H.R. and Calantone, R.J. (1996), "Scanning behavior and environmental variation in the formulation of strategic responses to change", Journal of Business & Industrial Marketing, Vol. 11 No. 1, pp. 17-41. https://doi.org/10.1108/08858629610112274