Intrafirm technical knowledge and competitive advantage: a framework for superior market driven performance
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1998
Abstract
The ability of business marketers to monitor, strategically adopt and manage new technologies is an important predictor of long‐term competitiveness. Expanding on recent work this paper develops a framework linking the technical knowledge of a firm’s managers to its ability to gain and hold competitive advantage. This paper presents the proposition that market driven firms with technically knowledgeable managers should be better positioned to gain and hold competitive advantage. Implications for firm strategy are discussed, from both a procurement and marketing perspective.
Keywords
Citation
Ghingold, M. and Johnson, B. (1998), "Intrafirm technical knowledge and competitive advantage: a framework for superior market driven performance", Journal of Business & Industrial Marketing, Vol. 13 No. 1, pp. 70-81. https://doi.org/10.1108/08858629810206250
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited