A model for governance in international strategic alliances
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 December 1998
Abstract
In the previous decade several studies have appeared that touch upon the subject of inter‐organisational strategic alliances (SA). Our knowledge on international SAs and the factors that govern these alliances is still limited. This paper will develop a model for the governance structure in international SAs. Based on a number of case studies, it is argued that three factors govern international SAs. These are relational, ethical and institutional factors. These three factors govern exchange in international SAs, contain opportunism and prevent defection from SAs.
Keywords
Citation
Deo Sharma, D. (1998), "A model for governance in international strategic alliances", Journal of Business & Industrial Marketing, Vol. 13 No. 6, pp. 511-528. https://doi.org/10.1108/08858629810246814
Publisher
:MCB UP Ltd
Copyright © 1998, MCB UP Limited