The effects of organisational climate on market orientation: evidence from the facilities management industry

Abstract

Market orientation is widely held as a credo for organisational success. Essentially, this means that organisations that are market oriented tend to perform better than those that are not. As a result of this logic (i.e. market orientation‐performance link), scholars from a wide array of disciplines are showing an increasing interest in fleshing out the factors that determine organisational market orientation stances. Based on a sample drawn from the UK's facilities management industry, this paper examines the impact of organisational climate factors on market orientation stances of facilities management firms. The results reveal that organisational climate has a determinant influence on market orientation stances.

Citation

Nwankwo, S., Owusu‐Frimpong, N. and Ekwulugo, F. (2004), "The effects of organisational climate on market orientation: evidence from the facilities management industry", Journal of Services Marketing, Vol. 18 No. 2, pp. 122-132. https://doi.org/10.1108/08876040410528728