Are You Committing Marketcide?
John H. Antil
(Associate Professor of Marketing at the University of Delaware. He received his BA degree from the University of Massachusetts, his MBA degree from Dartmouth College (Amos Tuck School), and his PhD degree from Penn State University.)
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Abstract
States that many problems related to marketing suffered by an organization occur as a result of actions within the firm itself. Terms these problems as “marketcide”, arguing that they hamper organizational performance. Discusses ten common internal problems. Emphasizes that warning signs must be noticedand appropriate corrective action taken in order to maintain a more healthy organization.
Keywords
Citation
Antil, J.H. (1992), "Are You Committing Marketcide?", Journal of Services Marketing, Vol. 6 No. 2, pp. 45-53. https://doi.org/10.1108/08876049210035854
Publisher
:MCB UP Ltd
Copyright © 1992, MCB UP Limited