The market for obstetrical services: an integrative approach to building relationships
Brenda Stevenson Marshall
(Assistant
Professor of Health Administration, at Cleveland State University, Ohio,
USA.)
Rajshekhar G. Javalgi
(Professor of Marketing, at Cleveland State University, Ohio, USA.)
781
Abstract
Describes the current scenario for maternity services. Delineates an integrative approach dealing with the information cycle and applies it to the market for obstetrical services. Discusses directions for future research and provides strategic recommendations.
Keywords
Citation
Stevenson Marshall, B. and Javalgi, R.G. (1995), "The market for obstetrical services: an integrative approach to building relationships", Journal of Services Marketing, Vol. 9 No. 1, pp. 60-68. https://doi.org/10.1108/08876049510079899
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited