What services marketers need to know about the mobility‐ disabled consumer
John J. Burnett
(Professor and Chair of the Marketing Department at the University of Denver, Denver, Colorado, USA)
2483
Abstract
Examines the plight and characteristics of a sample of mobility‐disabled consumers and, using primary information, looks at their sources of information, shopping patterns and decision criteria. Shows that the mobility disabled represent a unique market compared with the nondisabled, and discusses managerial implications relevant to the services marketer.
Keywords
Citation
Burnett, J.J. (1996), "What services marketers need to know about the mobility‐ disabled consumer", Journal of Services Marketing, Vol. 10 No. 3, pp. 3-20. https://doi.org/10.1108/08876049610119767
Publisher
:MCB UP Ltd
Copyright © 1996, MCB UP Limited