Strategic pricing differentiation in services: a re‐examination

Abstract

Presents various aspects of price discrimination in the context of services marketing. Provides a mathematical model which takes demand‐related variables, competitive factors and basic costs into consideration. Factors affecting price discrimination are studied under service intrinsic factors and extrinsic/environmental factors. Also presents mathematical models to demonstrate the viability of price discrimination under different capacity utilization and demand constraint scenarios. Finally, provides the managerial implications of the models along with directions for future research.

Citation

Mitra, K. and Capella, L.M. (1997), "Strategic pricing differentiation in services: a re‐examination", Journal of Services Marketing, Vol. 11 No. 5, pp. 329-343. https://doi.org/10.1108/08876049710176015