Corporate sponsorships

Abstract

Purpose

To provide an overview of how corporate sponsorships can be successfully used by libraries.

Design/methodology/approach

Using successful examples from St Louis Public Library, the topic of corporate sponsorships and their value to libraries is presented.

Findings

Corporate sponsorship of services and events can be a valuable source of support for libraries. However, it is important to accurately determine what project costs are, and what the value of the partnership is for the corporation.

Originality/value

Not everyone agrees that corporate sponsorships are a good idea for libraries, but getting involved in them does not mean that you have to compromise the library's mission. With proper planning and partnering, a win‐win outcome is possible.

Citation

Holt, G.E. (2006), "Corporate sponsorships", The Bottom Line, Vol. 19 No. 1, pp. 35-39. https://doi.org/10.1108/08880450610643052