Getting to market faster by putting it all together

Abstract

Everyone pays lip service to integrating a company’s essential functions in order to maximize productive capacity and market success. But how many companies actually achieve it? The ramifications for integrating IT with business processes and quality systems can be huge, such as when collecting reliable clinical data. This article explores why and how this goal is worth striving for, including: why timely establishment of enterprise applications is essential. How to integrate post‐sale activities, e.g. product tracking and support, and make them part (as they must be!) of an organic whole. This article will show readers how to take steps to maximize their chances of getting to market faster via ensuring the effective integration of essential functions.

Citation

Nisbet, J. (2005), "Getting to market faster by putting it all together", Handbook of Business Strategy, Vol. 6 No. 1, pp. 85-88. https://doi.org/10.1108/08944310510557017