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Dictionary of Marketing (4th edition)

Christine D. Reid (Learning Resources Manager, University of Strathclyde Business School, Glasgow, UK)

Reference Reviews

ISSN: 0950-4125

Article publication date: 19 October 2012

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Citation

Reid, C.D. (2012), "Dictionary of Marketing (4th edition)", Reference Reviews, Vol. 26 No. 8, pp. 29-29. https://doi.org/10.1108/09504121211278205

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Emerald Group Publishing Limited

Copyright © 2012, Emerald Group Publishing Limited

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