Can Cities Market Themselves Like Coke and Pepsi Do?

Abstract

Consumer marketing techniques apply to public sector marketing. Cities can employ innovative targeted marketing capabilities to send a message to maximize an area′s greatest potential. Examines the how and what in a broad way, to provide stimulating ideas for city marketers and exposure to a variety of concepts used extensively and successfully by consumer marketing‐oriented businesses.

Citation

Matson, E.W. (1994), "Can Cities Market Themselves Like Coke and Pepsi Do?", International Journal of Public Sector Management, Vol. 7 No. 2, pp. 35-41. https://doi.org/10.1108/09513559410055215