New and improved poem

Abstract

Purpose

This poem aims to present a contemplation of the impact of marketing on creativity.

Design/methodology/approach

This takes the form of a fictional poem, polemic, irony (the last two words are ironic as well).

Findings

The poet considers the nature of creative communication; and finds that in order to reach a wide market the poet has to sacrifice self expression (you made me give the game away).

Originality/value

A unique contemplation on the nature of creativity and communication (but I am open to challenge).

Citation

Lenthen, S. (2009), "New and improved poem", Accounting, Auditing & Accountability Journal, Vol. 22 No. 5, pp. 835-835. https://doi.org/10.1108/09513570910966397