Marketing issues for the hospital industry

Abstract

The controls on payments by insurance companies and governmental agencies (Medicare, Medicaid, Title 19) to hospitals have led to restricted hospital services for patients. This situation has caused overcapacity in hospitals. Also, there is a surplus of both hospital capacity and doctors. However, there are frequent shortages of nurses and many other trained technical personnel. This situation has behavioral implications which are discussed in this paper.

Citation

Godiwalla, Y.H. and Godiwalla, S.Y. (2002), "Marketing issues for the hospital industry", International Journal of Health Care Quality Assurance, Vol. 15 No. 1, pp. 25-28. https://doi.org/10.1108/09526860210415588