Techno‐speed change – the race to position your organization to be a fierce and flexible competitor: leading

Abstract

Change is often brought about by an organization’s old ways being shown to be ineffective and inefficient in the currrent market environment. For most organizations this is usually found out too late in today’s rapid pace of Internet speed change. Organizations must approach change just as the most successful “techno‐individuals” have, by constantly reinventing and making minor changes, so they are always positioned for the next wave of change in the marketplace. Their workforces then view change as a phenomenon to embrace and not fear. It is normal to change if one is always doing it. Organizations must ask themselves “What do we need to change to be a fierce and flexible force in our marketplace?” “How have we changed this week? How must we change next week?”.

Citation

Moran, J.W. and Mead, J.M. (2001), "Techno‐speed change – the race to position your organization to be a fierce and flexible competitor: leading", The TQM Magazine, Vol. 13 No. 4, pp. 224-231. https://doi.org/10.1108/09544780110392115