How to get your approval into print

Abstract

Once ISO 9000 has been achieved, it is important that customers and potential customers should be aware of this. The best way to do this is to get it into print. Lloyd’s Register Quality Assurance (LRQA) has produced a guide to achieving maximum and cost‐effective press coverage. Discusses the best presentation format, and advises about photographic material and how to target the most appropriate publications.

Citation

Campbell, L. (1995), "How to get your approval into print", The TQM Magazine, Vol. 7 No. 1, pp. 50-53. https://doi.org/10.1108/09544789510076933