Quality starts with designers
Bill Hollins
(Teaches design management,
marketing and operations management at the London Management Centre,
University of Westminster, London, UK.)
1003
Abstract
Argues that 99.9 per cent quality is not enough. Especially in products in which the safety of the consumer is at stake, the only acceptable level of quality is total. Consumers are also requiring products to be easy to use. An increasing number of companies are beginning to realize this is not just part of the manufacturing process but has to start with the design.
Keywords
Citation
Hollins, B. (1995), "Quality starts with designers", The TQM Magazine, Vol. 7 No. 2, pp. 33-35. https://doi.org/10.1108/09544789510081090
Publisher
:MCB UP Ltd
Copyright © 1995, MCB UP Limited