Branded
John Peters
(Editor of TQM Magazine)
2329
Abstract
Considers the importance of brand names. Looks at Manchester United as a club which has built a brand and notes the merchandising director’s comments that the logo and control of its usage are vital to the interests of the club. Suggests all companies should consider their brand image and take responsibility for any necessary adjustments and ensure the reality matches the image.
Keywords
Citation
Peters, J. (1997), "Branded", The TQM Magazine, Vol. 9 No. 5, pp. 320-321. https://doi.org/10.1108/09544789710178532
Publisher
:MCB UP Ltd
Copyright © 1997, MCB UP Limited