Change and continuity: British/German corporate relationships in the 1990s

Abstract

Revisits the debate about the attractiveness of Germany as a business location and traces developments in German inward and outward investment during the 1990s. Measures, actual and promised, which will serve to bolster the attractiveness of Germany as a business location, are identified. Drawing on the experience of British/German trade and corporate relationships during the decade, it is recommended that the 1990s be seen as one of adjustment rather than catastrophic dislocation. British/German corporate relationships are reviewed, with the conclusion that allowing for the environmental turbulence of the early years of the decade, the 1990s can be considered as a decade characterised by the steady development of reciprocal relationships.

Citation

March, J. (2002), "Change and continuity: British/German corporate relationships in the 1990s", European Business Review, Vol. 14 No. 1, pp. 51-59. https://doi.org/10.1108/09555340210414241