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Management trends in the EU: three case studies

Steven K. Paulson (Steven K. Paulson is Blanche and Luther Coggin Professor of Management, at the University of North Florida, Jacksonville, Florida, USA.)
Jeffrey W. Steagall (Jeffrey W. Steagall is Director of the International Business Program, at the University of North Florida, Jacksonville, Florida, USA.)
Thomas M. Leonard (Thomas M. Leonard is University of North Florida Distinguished Professor of History and Director of the International Studies Program at the University of North Florida, Jacksonville, Florida, USA.)
Louis A. Woods (Louis A. Woods is Professor of Geography, all at the University of North Florida, Jacksonville, Florida, USA.)

European Business Review

ISSN: 0955-534X

Article publication date: 1 December 2002

1523

Abstract

This paper reviews the literature concerning the degree to which a universal European business management model exists now and is expected to develop in the future in response to European Union (EU) influences. The experiences of business organizations in Austria, Germany and Poland are presented as case evidence that the EU experience will increase the homogeneity of business management practices. The authors collected case study materials as part of an interdisciplinary project concerning EU enlargement. Outcomes include: a better understanding of business management during a period of EU growth in size and influence; and case materials for college level international business courses which highlight the cases discussed in the article.

Keywords

Citation

Paulson, S.K., Steagall, J.W., Leonard, T.M. and Woods, L.A. (2002), "Management trends in the EU: three case studies", European Business Review, Vol. 14 No. 6, pp. 409-415. https://doi.org/10.1108/09555340210448767

Publisher

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MCB UP Ltd

Copyright © 2002, MCB UP Limited

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