When cultures collide: the challenge of global integration

Abstract

The past two decades have been characterized as a time of merger mania. Unprecedented numbers of consolidations have occurred. Paradoxically these mergers have typically failed to achieve the targeted results. From a general point of view, the financial track record of recent mergers is, in fact, abysmal. It appears that the proposed efficiencies of scale often do not materialize. Yet, the merger frenzy continues. Globalization is a contributing factor. However, the cultural, political, psychological and geographical hurdles of cross‐cultural integration are enormous. This article explores the challenge of global integration by examining the much‐publicized DaimlerChrysler merger. The authors discuss innovative integration strategies and present a set of quantum skills that can be used to neutralize cross‐cultural barriers, thus enabling global leaders to create high performance organizations.

Citation

Shelton, C.D., Hall, R.F. and Darling, J.R. (2003), "When cultures collide: the challenge of global integration", European Business Review, Vol. 15 No. 5, pp. 312-323. https://doi.org/10.1108/09555340310493036